4 Mistakes Jamaica Instagram Retail Stores Make

This era of social media provides unchartered territory for businesses to start up and advertise with little to no spending on marketing and advertising if the business owner has the right experience. This environment has made Instagram one in which a retail business can flourish, particularly within the Jamaican market. The market, though saturated can…

What is Content Strategy?

The definition of content strategy can be loose to define, and that primarily accounts for the lack of definitions one may find laying around the web. Ergo, definitions are scarce and will differ, however, they will unify in some way. Here is my definition. “The holistic development, organization, distribution and maintenance of content to support a…

Book Review: Make a Killing With Content – Lacy Boggs

Title: Make A Killing With Content Author: Lacey Boggs Publication Date: 2016 Purchase Place & Price: Kindle, US$0.99 This is a rather short review. It’s meant to be to the point. I purchased this e-Book on Kindle a few months ago and what I never expected was to be pulled in by the author’s tone and…